Case Study Snapshot: The Ritz-Carlton

Re-invented the luxurious Ritz-Carlton brand by promoting the complete renovation and opening of the historical Ritz-Carlton Hotel in Washington, DC, while simultaneously increasing visibility of the Ritz-Carlton in New York City. Efforts focused on creating and implementing elite events featuring high-level social, political and business figures including the First Lady, "celebrity" CEO's, Oscar-winning actors and tie-ins with notable arts institutions. Also ran famly trips, special events by industry category and outreach to meeting planners.