About

Founded in 2010, Blue Punch Media is comprised of a team of experts who have held senior-level positions at global marketing agencies. We know first-hand how to create and execute results-oriented integrated marketing campaigns that inspire action.

We strategically deploy a full range of traditional and digital media tactics designed to reach multiple target audiences in local, regional, national and worldwide markets. Our integrated marketing strategies and tactics reach consumers and business-to-business target audiences in nearly all business sectors, encompassing:

Content Creation
Earned Media Publicity
Social Media
Ad buys - Digital and Legacy Media
Influencer Outreach Campaigns

Leadership

Bret Tesman is the co-founder of Blue Punch Media. Bret oversees agency public relations and integrated marketing initiatives. His primary experience lies in the consumer, business-to-business, and corporate arenas, managing programs for some of the most notable and emerging businesses within the lifestyle, hospitality, entertainment, media, sports, technology and financial services industries.

Bret has created and executed campaigns for global corporations, legal and higher education sectors, leading restaurants and hotels, professional athletes, music artists, media and entertainment companies, financial services firms, luxury brands, cultural institutions, not-for-profit organizations and many more.

Bret is also a well-known marketing communications professor who holds a tenure position at the Fashion Institute of Technology in its Marketing Communications Department. Bret has taught public relations courses at New York University, Fordham University, Baruch College, and many others, from undergraduate to executive-level courses.

Before launching Blue Punch Media, Bret worked at Interpublic Group agencies, Rogers & Cowan and Weber Shandwick as well as other notable agencies and in-house marketing and communication departments. Bret holds a masters degree from New York University in mass communication as well as a bachelors degree in marketing.

Jean Cohen offers a 360-degree strategic view of integrated branding and marketing strategies that encompass online media, trade publications, social channels, email outreach, AI deployment and web-based campaigns. Reflecting years of writing experience for both web and print media, Jean is adept at aligning marketing strategies with keyword-focused, targeted content to communicate effectively, while achieving maximum SEO results.

Jean leverages senior corporate agency experience at Rubenstein Associates, Ogilvy and J. Walter Thompson where she handled diverse clients such as DeBeers, AT&T, General Motors, Pepsi Sports Marketing, Proctor & Gamble Broadcasting, Hofstra University and Ritz-Carlton Hotels. In the course of her expansive career, Jean has built competencies across industry categories including technology, medicine, financial and legal services, education, arts and entertainment, retail, fashion and hospitality.

Jean is a graduate of Tufts University and holds a master’s degree from Brown University. She divides her time between New York and South Florida.

BLUE PUNCH MEDIA

Publicity focusing on

earned media and

integrated marketing strategy

Publicity experts at Blue Punch Media have years of experience developing earned media strategies and employing tactics that align with diverse corporate objectives. Because we have long term relationships with consumer, business and trade media in many industries, we know what will spark the interest of editors and producers and have a track record of providing them with story angles, pitches and background material that get results.
The Blue Punch content creation team consists of accomplished writers and journalists who craft SEO-focused content including press releases, backgrounders, corporate bios, bylined articles, blogs and posts. They work in tandem with our savvy photographers to develop compelling content for traditional and digital media.
Leveraging proven Gen Z and Millennial talent culled from top tier university marketing programs, we create strategic social media campaigns that get attention. We mindfully craft the most effective posts and construct a cadence of visibility that aligns with key marketing objectives.
Ad purchases for online social media, search engines, and streaming services and the purchasing ad space on traditional television, radio, and print publications to reach targeted audiences.
Blue Punch Media works with influencers who make our clients stand out on all social media platforms. Through paid and/or earned initiatives, these hand-selected influencers work as an extension of our core team, ensuring that all their activities are pre-approved and totally aligned with marketing objectives.
Event Marketing

Search Engine Optimization

Email Marketing

Media Training